Kate Greenberg

7 Unicorn Drive: From Startup to a Billion Dollar Sale in 7 Years – The Adventure of Iza and Samo Login

In 2009 the Slovenian couple Iza and Samo Login set out with the goal of creating a new startup that they would build into a successful business and sell in order to dedicate all their time to philanthropic pursuits. Within seven years, they sold their company, Outfit7 to a consortium of Chinese investors for one billion dollars.

7 Unicorn Drive: From Startup to a Billion Dollar Sale in 7 Years – The Adventure of Iza and Samo Login by Dani Polajnar (March 1, 2021; Hardback: $25; E-book: $9.99) tells their story as the first couple in the world to reach this level of accomplishment in business—creating a true “unicorn” in such a short amount of time.

This is not your average business book, interwoven throughout is a fictional account, told from a journalist’s perspective, as he discovers firsthand the tools that the Login’s used to operate Outfit7. From the protagonist’s view, readers learn how the Login’s think and lead, ultimately building their startup from the ground up into an extremely lucrative enterprise.

In parallel, the book shares Outfit7’s history—from a scrappy startup of 6 people to the inventors of the incredibly popular Talking Tom mobile app. From its creation to its meteoritic rise, the app has been downloaded 13 billion times and engages with hundreds of millions active users today.

Throughout 7 Unicorn Drive it is clear that the couple’s values, love, and support for each other are the backbone of the success of their company. Illuminating and engaging, their hands-on approach to management systems and structural organization prove that not only are they responsible to each other but they are also accountable to their entire staff.

Readers will also learn how the Login’s use spirituality as a tool for leadership, illustrating that respect and collaboration can go a long way at a corporation. But most importantly, it transforms from a story about how to make a billion dollars to why. The Login’s goal from the very beginning was always to create a thriving business in order to dedicate their time and energies to philanthropic pursuits. As the richest couple in Slovenia they are set on changing the world for the better by investing in the research and development of new sustainable food initiatives and helping the fight against climate change.

Dani Polajnar is an author, lecturer, trainer, and coach with years of experience in fields of leadership and teamwork. He works with European corporations in order to support them in shaping their corporate culture with one objective in mind: making their employees happy, engaged, and productive. His main mission is connecting people through a collection of keynote speeches, leadership trainings, corporate events, written materials, and videos. He is also a co-founder and CEO of Teambuilding Academy (TBA), an organization devoted to building teams and strengthening their bonds through high-end events and trainings all over Europe.

Iza Login combines years of project management, communication and motivational experience. She was Deputy CEO of Outfit7 where her role focused on business development, design workflow, and management of internal and external programs to aid the business. Prior to founding Outfit7, Iza ran a center for better quality of life, and held posts at Microsoft and Novartis. She holds a Masters in Computer Science from the University of Ljubljana, Faculty of Computer Science.

Samo Login was CEO of Outfit7 Limited—one of the fastest-growing media entertainment companies on the planet. The architect of Outfit7’s Talking Tom and Friends franchise, Samo led the creative and overall strategy for both the company and its products. Prior to founding Outfit7, Samo served as the founding Chief Technology Officer at the popular search engine portal Najdi.si, which was acquired by Telekom Slovenije in 2009. He holds a Masters degree in Computer Science from the University of Maribor, Faculty of Electrical Engineering and Computer Science.

Login Foundation
Iza and Samo Login founded the Login5 Foundation 2013 and following the sale of Outfit7 in 2017, they have dedicated their time and resources to a number of projects affecting the human race and the environment.

Title: 7 Unicorn Drive: From Startup to a Billion Dollar Sale in 7 Years – The Adventure of Iza and Samo Login
Author: Dani Polajnar
Publication date: March 1, 2021
Extent: 300 pages
Size: 6 ¼ x 9 ¼ in / 159 × 235 mm
ISBN: 9789925773138
Price: $25 USD
Price: $9.99 USD